Flyer Specifications:-

Digital Printed Flyers

Digital printed flyers are ideal for short runs and when flyers are required quickly. Quantities of just 100 upwards are economical. Low 1000’s are the ideal quantities for digital print flyers, however sometime much larger quantities are run due to the fast turnaround times available with digital print.

Digital print is also more forgiving of “non print ready artwork” as the documents are sent straight to print without having to made into printing plates as for litho printing.

Litho Printed Flyers

Litho printed flyers are ideally suited to when large volume runs of flyers and leaflets are required. Litho printing is “traditional printing with ink”.  Printing plates are produced from your artwork and then the job is run on a litho printing press.

The artwork needs to be correctly supplied so that when the plates are produced all the colours separate correctly. Litho printing has a longer set up time compared to digital printing plus also a wash down time that digital printing doesn’t have. However, once the press is running it is a more economical way to produce flyers, hence why the prices are better for larger volumes. Due to the more complex production process lead times are longer for litho printed flyers.

Print Ready Artwork:

Print ready artwork is a pdf file that is set to the correct page size and has 3mm of bleed on all outside egdes. Ideally showing crop marks but as long as the trim box is set then the crop marks are not required.  All text need to be converted to outlines.

Paper sizes:

A6 = 105mm x 148mm

DL= 99mm x 210mm

A5 = 148mm x 210mm

A4 = 210mm x 297mm


We require 3mm of bleed on all outside edges.  This is an industry standard and allows for movement during printing and finishing.

Crop Marks:

Crop marks are the thin lines at the edges that show where the flyer is to be cut.  If you drew straight lines and joined them all up it would show your finished flyer.

Converted to Curves:

Converted to curves (or converted to outlines) is a function that can be done within professional graphics packages to avoid any font issues when printing flyers.  This cannot be done when producing flyers for standard word processing packages. It will only be an issue if non standard fonts are used.

Paper Specifications:

Flyers are usually printed on light weight paper. A 130gsm paper would be a standard flyer paper.  170gsm paper would be a high spec standard flyer paper.  Once paper goes over 200gsm it is classed as a board.

VAT on Flyers:

The VAT rules on flyers depend on the specification of the flyers.  The latest HMRC guidelines can be viewed here – VAT on FLYERS

If you have any questions regarding your flyers please give us a call on 01487 843311 and we’ll be pleased to help.

We look forward to being of assistance with your next flyers or leaflet project.

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We supply throughout Cambridgeshire; St Ives, Huntingdon, Chatteris, Ramsey, Ely, Cambridge, St Neots, Peterborough as well as in London and Nationwide.